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TDP, Inc.
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Internet: |
www.savemycoupons.com |
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Address: |
2812 West 47th Ave.
Kansas City, KS 66103 |
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Contact: |
Chip Novick, Founder, President and CEO |
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Phone: |
913/908-5403 |
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Fax: |
913/529-8479 |
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e-Mail: |
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Zavers is an Internet-based marketing system (currently
marketed as Save My Coupons) that saves manufacturers,
retailers and consumers time and money. Paper coupons
are a big problem for everyone. They waste resources along
with precious time and money. Although manufacturers print
more than 325 billion paper coupons a year at a cost of
$4.0+ billion, less than 1% are ever redeemed by consumers.
Just as the electronic banking system has virtually replaced
the paper check with easier-to-use paperless alternatives
like the debit card, TDP Inc has built and is operating the
“electronic couponing system” that targets for elimination
another inefficient paper-based financial instrument, the
paper coupon. Our proprietary system links brand marketers,
brick-and-mortar retailers and consumers on an open “value
network” that is a win-win for all. Brand marketers can replace
paper coupons with efficient targetable and data-rich electronic
coupons and offer trackable digital advertisements to build
online relationships with the consumers they value most.
Consumers never have to clip, carry or remember to bring a
paper coupon to retail stores ever again, and retailers benefit
through lower costs, higher revenue-per-coupon redeemed and
more satisfied customers – all with the added benefit of being
clean and green.
Instead of distributing paper coupons in the Sunday newspaper,
Zavers offers digital coupons on the Internet, in an electronic
online catalog filled with paperless coupons for consumers’
favorite products. Consumers select the digital coupons they
want and with one click store them in their free online account.
To use their paperless coupons at the grocery or drug store,
they simply swipe their Store Loyalty card and the coupons in
their account are automatically retrieved from our server,
compared with their purchase, their savings are deducted and
printed on their receipt. The entire exchange is handled
electronically, and the information is tracked from beginning
to end. The data we store is invaluable to the manufacturers
because now they know everything about the coupons – who
has them, when and where they used them, and more.
The Internet is rapidly changing the way manufacturers market
to consumers. The result is a mind-set shift among marketers
that will make brands relevant to today’s consumers. This shift
is away from “telling and selling” in the mass media era to
“building relationships” with rich consumer data in the new
media era of the Internet. The promotional budgets of
consumer package goods manufacturers alone total more
than $7 billion because promotion wields the power to change
behavior by engaging the consumer and motivating him or her
toward purchase. Marketers continue to use paper coupons
because they are an effective promotional tool with predictable
costs and results with no proven paperless replacement. These
inefficiencies, the high cost of paper distribution, and growth of
broadband households make the paper coupon promotion
industry ripe for disruptive change through multiple applications
based on the Zavers commerce engine. Zavers warehouses all
of the discrete shopper data so marketers can build each
consumer relationship directly, storing both their online
interactions and offline retail transactions to have a complete
picture of their relationship with each consumer.
TDP generates revenue from 1) every electronic coupon
redeemed, 2) every ad served on our website and 3) every
byte of data used to target offers and ads to consumers.
Pricing for coupon processing is 100% success based and
per-redemption only. Zavers is about ˝ the cost of what
CPG’s pay today to print and process paper offers. TDP’s
first market application is proven and operational in Kansas
City with 2008 expansion revenue expected to reach $47
million+ by the 3rd year; the company is expected to reach
breakeven within 22 months of expansion.
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