IVCA Feature: Eight Online Articles on Conscious Capitalism

IVCA Feature: Eight Online Articles on Conscious Capitalism

April 3, 2019


With the economy humming along and investments working well, there is a temptation to keep folding funds into projects that might be unicorns, rather than venturing outside that goal. The concept of “Conscious Capitalism ...”  according to Investopedia, “ ... is a philosophy stating that businesses should serve all principal stakeholders, including the environment. It does not minimize profit-seeking but encourages the assimilation of all common interests into the company's business plan.”

That’s fancy language, but the key word is environment ... not just of the natural world, but of the societal/cultural world as well. The IVCA gathered the following eight articles on the topic of Conscious Capitalism.

Forbes.com, ‘The Rise of Conscious Capitalism’

Hot off the press, from 3/26/2019: “There’s a new wave of businesses breaking into the zeitgeist — a profound breakthrough aligning and combining the power of capitalism with the global human consciousness movement.”

READ MORE: https://www.forbes.com/sites/gretchenfox/2019/03/26/the-rise-of-conscious-capitalism


Forbes.com, ‘A Former Skeptic Explains Why Conscious Capitalism Could Save the World’

... research shows that brands following the principles of conscious capitalism returned 1,025 percent during his decade-long study. The S&P 500 yielded 316 percent during the same time. In other words, conscious capitalism companies did more than three times as well.

READ MORE: https://www.forbes.com/sites/mikemaddock/2018/03/05/a-former-skeptic-explains-why-conscious-capitalism-could-save-the-world


CBSNews.com, ‘Steve Case says too much Venture Capitalist money goes to businesses on the coasts. So he's touring the middle of the country on a bus in search of the next big idea’

60 MINUTES REPORTS: “Case and his team are scouring the middle of the country looking for promising ideas overlooked by Silicon Valley. They've travelled to 38 cities, and 26 states. Thousands of miles. Often spending 12 hours a day on the road.”

LINK HERE: https://www.cbsnews.com/news/venture-capitalist-steve-case-spreading-funding-to-middle-america-with-rise-of-the-rest-60-minutes/


Entrepreneur.com, ’Here’s How Conscious Capitalism Will Bring You Better Workers’

Most often, conscious capitalism is lauded as a potential differentiator that helps businesses stand out in a crowded marketplace. And there’s solid evidence that an increasing number of consumers prefer social good. A 2015 survey from Nielsen found that 66 percent of consumers would pay more if a business supported a social or environmental cause, representing a 16 percent jump from 2013.

READ MORE: https://www.entrepreneur.com/article/326473


MoralMarkets.org, ‘Conscious Capitalism: 4 TEDx Talks’

Three gurus of the concept talk Ted ...

WATCH HERE: https://www.moralmarkets.org/2018/conscious-capitalism-4-tedx-talks/


Player.FM, ‘Conscious Capitalism’

CC Podcasts gathered in one spot ... including celebrity takes from Oprah Winfrey and Russell Brand.

LISTEN HERE: https://player.fm/podcasts/conscious-capitalism


Entrepreneur.com, ’Conscious Capitalism’

A whole page of updated CC articles, from Entrepreneur.com

LINK HERE: https://www.entrepreneur.com/topic/conscious-capitalism



The Credo: “We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.”

LINK HERE: https://www.consciouscapitalism.org/  Chicago Chapter - https://www.consciouscapitalismchicago.org